Babyshop: "Frequencies of Peace"
(Audio Activation)
For more than 10 years, children in Syria have been going to bed to the sounds of war. Babyshop teamed up with Spiritune and UNHCR to find a unique solution. We worked with neuroscientists and Syrian musician Ghaliaa Chaker to create a unique and effective Arabic lullaby, and played it every night at bedtime across Syria, to replace the sounds of war with a lullaby of peace.
Role: Associate Creative Director
Artist: Ghaliaa Chaker
Agency: FP7 McCann Dubai
Client: Babyshop
Partners: UNHCR, Spiritune
Date: 2023
